Now Playing

The Clash - I Fought The Law

Trooper Beer Sells 3.5 Million Pints

Iron Maiden's own brand of beer has proved to be a huge success.

The Publican’s Morning Advertiser report that Robinsons' director of marketing David Bremner revealed the news at a beer summit on Wednesday.

Trooper went on sale last Spring, sold one million pints within eight weeks of launching and even featured as a guest ale at Parliament.

Bruce Dickinson said of its launch:

"I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinson's are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."

More from Rock News

Comments

Add a comment

Log in to the club or enter your details below.