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Iron Maiden announce audio version of ‘What Does This Button Do?’ read by Bruce himself

Bruce Dickinson © Iron Maiden

Iron Maiden fans will be able to enjoy an audio version of Bruce Dickinson’s autobiography ‘What Does This Button Do?’ in the legendary frontman's dulcet tones.

Available to pre-order right here ahead of its release on Thursday 19th October, Bruce has introduced the audiobook via a typically humorous and self-deprecating video on YouTube.

In the one-minute clip, Bruce says: “Hello, Bruce Dickinson here. If you’re embarrassed about reading this book in public just remember that you can obtain the audio version of me actually reading it to you and sending you to sleep with little lullabies and that sort of stuff.

“So, if you’re embarrassed about being seen with this book in public and not having it under a plain brown cover just remember you can have it under plain brown cover direct to your earholes. An audiobook, what a concept!”


To celebrate the release of ‘What Does This Button Do?', Bruce is recording four stories from the autobiography exclusively for Planet Rock next week!

From Monday 16th to Thursday 19th October, the start of each story will be played on Paul Anthony’s breakfast show and fans will be able to hear the full story in Darren Redick’s show on the afternoon of each respective day. For those who missed it, the four stories will also be repeated on Nights With Alice Cooper each evening.

Then on Sunday 22nd October at 7pm, Bruce will host a special one-off show for us where you can hear the stories and much more!

Bruce Dickinson reading from his book in the Planet Rock studio

Don’t forget, you can meet Bruce in person at a series of book signing sessions that kick off in Liverpool next Wednesday.

The full list of dates and times are as follows:

OCTOBER 2017
Waterstones Liverpool – Wed 18th @ 6pm
Waterstones Glasgow (Sauchiehall Street) – Fri 20th @ 12.30pm
Robinsons Brewery Stockport (with Waterstones Stockport) – Sat 21st @ 12pm
Waterstones London Piccadilly – Thu 26th @ 6pm
Waterstones Newcastle – Fri 27th @ 5.30pm
Waterstones Leeds – Sat 28th @ 11am
Waterstones  Nottingham – Sat 28th @ 4pm

Fans are advised to get to the book signings early as admission will be on a first come, first served basis.

According to Waterstones’ website, due to time constraints Bruce will be signing copies of the book only (limited to two per person) and there will not be an opportunity to have any additional Iron Maiden merchandise signed on the day.

The gentlemen that he is, Bruce will be doing name only dedications in the books and Waterstones staff will be on hand to take a photo as Bruce signs your book.

For more details and terms head to Waterstones’ official website.


Iron Maiden © Getty Images

The book signings coincide with the three previously announced A Conversation with Bruce Dickinson events where Bruce will read from his autobiography, talk about the experience of writing it and answer questions from the audience.

Tickets cost £30 and include a pre-signed hardback copy of ‘What Does This Button Do?’ and a Trooper beer (or a soft drink).

>> Click here for tickets <<

The dates are as follows:

OCTOBER 2017
London The Troxy – Tue 17th @ 7.30pm
Edinburgh Assembly Rooms – Fri 20th @ 7pm
Manchester The Lowry – Sun 22nd @ 2pm

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