Joining flagship ale The Trooper and previous limited edition beers Trooper 666 and Red ‘N’ Black, Iron Maiden have unveiled a new beer.
Taking its name from Iron Maiden’s seminal 1982 anthem, Hallowed is a devilishly strong 6.0% Belgian Style beer that comes in a 330ml bottle.
Available to buy across the globe from October, Hallowed once again sees Iron Maiden’s Bruce Dickinson and Robinsons Brewery’s master brewer Martyn Weeks join forces to create a special drink for Maiden fans and beer connoisseurs alike.
“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own,” explains Bruce.
“While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
Martyn Weeks adds: “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation.
“You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”
The aesthetically pleasing label depicts Eddie The Head in traditional monk’s clothing (while ominously clutching a noose) in homage to the Trappist monastic brewing tradition in Belgium.
You can find out more about Hallowed here.