TROOPER - The Official Beer of Planet Rockstock 2015
Planet Rock is excited to welcome TROOPER as the official beer of Planet Rockstock 2015!
It all began in 2013, at a time when so called “celebrity brews” were popping up with increasing frequency. Nobody knew what to expect from IRON MAIDEN’s plan to create a Premium British Beer with Robinsons; family brewers since 1838. The answer in 2015 is that TROOPER is acknowledged as a serious contender in the global beer market.
Just as beer needs the right ingredients and conditions to thrive, so too does a brand collaboration and the people who nurture it. Born from vocalist Bruce Dickinson’s energetic enthusiasm and intimate knowledge of real ale, IRON MAIDEN's worldwide reputation for passion and integrity, and Robinsons brewing knowledge (passed down from generation to generation), TROOPER had all the right elements to produce an award-winning recipe.
Every detail, from the selection of hops and brewing technique with Robinsons’ Head Brewer Martyn Weeks, to the choice of name and label design, through to the marketing direction were made in close consultation with Bruce and members of his management team. Bruce was adamant that care should be taken to market TROOPER as a Premium British Beer for the taste and quality. No gimmicks, just solid foundations growing, layer by layer.
Now, well into its third year, TROOPER has leapt ahead of the competition, picking up a Gold Award at the BBI Drinks competition for a second year in a row, and the thirst for TROOPER shows no sign of abating. The range continues to expand, already including: cask, keg, 500ml bottle, 330ml bottle, 500ml can (US market only), 5L Mini Keg and a gift tube. TROOPER’s unprecedented growth has meant that beer sales, remarkably, have already smashed the 10 million pint barrier, helped by extremely strong performance in both the UK On-Trade and in supermarkets across the country.
Abroad, TROOPER is an established global success story, and is now exported to 51 countries worldwide. TROOPER has proved unusually resilient overseas for a new beer, maintaining its stunning initial export success with repeated high volume orders across some of the world’s leading importers.
At the request of fans, and following the huge success of TROOPER, Robinsons have also made an even stronger ABV limited edition of the original brew, TROOPER 666. Again created in collaboration with IRON MAIDEN vocalist Bruce Dickinson, this supercharged 6.6% version of the 4.7% bottled version is available online and in Morrison’s supermarkets for a limited period this winter.
TROOPER has become the beer of choice for the discerning rock festival goer, having first been available at Download in 2013. Appearances have followed at Bloodstock and Sonisphere, and TROOPER was the official ale of Ramblin' Man Fair in 2015. We are now delighted to reveal that TROOPER is the official beer of Planet Rockstock 2015, ahead of their return to the bars at Download 2016.
TROOPER is for over 18s only. Always drink responsibly. For the facts visit drinkaware.co.uk.