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Bruce Dickinson Inspires

Thursday, November 15th, 2012 10:15am

Singer passes on pearls of wisdom at entrepreneurs event.

Iron Maiden singer Bruce Dickinson was one of the featured speakers on Wednesday, November 14, at the Entrepreneurs Wales 2012 - a day-long conference designed for entrepreneurs looking to start, develop and grow their business.

Dickinson, who is a a commercial pilot, entrepreneur and international fencer alongside his musical career, emphasised the need to make a product which target customers could not live without.

"The key thing is to figure out how to make yourself invaluable — to be the ultimate virus — to get into the system, a corporate, or somebody's head and become indispensable...They can't do it without you because you have invented some widget or some software or because you are who you are...If I turn the word 'fan' into 'customer,' that's not a bad customer satisfaction rating, is it?"

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